Nickel Real Estate is moving into the double or triple storefront space where once was Logos Books -- and long ago in the 30s a place called The Shop, where OPRF-ers hung out wearing saddle shoes. The father of a high-schooler in those days might warn against "Shop boys.” One did, anyhow. Seeing the Nickel sign in the window provided the shock of recognition for an OP-watcher: Of course! Retail out, real estate in! It's as simple as that.
We don't want no stinkin' stores that sell things. We want real estate offices to manage and sell our REAL PROPERTY. Some villages and cities make things, so do we. We make houses and landscapes — and schools and parks and library to go with them. It's one big conspiracy to elevate property value. The better the parks and schools and library (and cops and firemen and garbage collectors), the more incentive to make big houses and condos that sell for lots of money which in turn generate taxes. Why didn't I think of that?!
(By the way, Nickel can't be found via Web. Strange.)